Dita’s mission is utilizing modern materials and shapes, designs distinguish themselves with quality, look and fit. It was envisioned as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.
Dita’s design studio and world headquarters are located in Los Angeles, California. Founders Jeff Solorio and John Juniper continue to provide the creative direction for the company and oversee all aspects of design and production. All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. Dita’s quality and attention to detail to each frame is unmatched. Simply holding a pair of Dita’s may hook you for life.